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Neighborhood Announcements Word of mouth is 3 times more influential than the best TV advertising campaign so you want to ride the wave that neighborhood announcements will generate. This is the first step a Real Estate agency will take to make public and offer your property. Flyers will be posted around the neighborhood in public areas and a package with information will be mailed to members of the community, hoping to generate the all important "Word of Mouth" to friends and family members looking to relocate to The direct mail piece will include a brochure or a postcard with good pictures of the property as well as a description of the features of the property. Some times, is just a letter announcing the sale of your property. Leads generated this way are 3 times more likely to end up in a sale because the person doing the recommending is unbiased and has nothing to gain from it other than bringing closer a relative or friend. In addition your real estate agent can place brochures with the description and contact information on the property, this way if a passer by becomes interested can easily call and set an appointment to view the property. Word of mouth reaches far more people and to more far away places than one would think; places that would normally your ads would not go, possibly binging buyers from out of town. All efforts put into this campaign are well worth since properties are sold almost instantly when there is a relative or friend living in the same |
